Re: Interplay Going Under
If there was just one answer then of course everyone would not do that and would win. InterPlay has always been an example because they were fairly extreme. "Look! InterPlay runs full page ads in every gaming magazine for every one of their games". Im thinking that must be a sizeable gamble which raises the bar on the break-even point. Now Interplay is still an example of "Look! InterPlay used to run full page ads for every one of their games".
I dont know that things like that are a do/dont-do thing as much as a touchy measurement of scales and best use of resources. How MUCH do you do. Im thinking that we here should have no problem understanding this. Action shoot-em-up gameplayers might have a problem but tactic strategy war gamers should be able to see the concept of having to consider a scale-balance in everything you do. 
Im just guessing though.
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