Question re Modifiers

[Pepper]

I assume that the Morale Mod. and Experience Mod. that you see when buying units are just direct modifications to the units individualized Morale and Experience ratings. Does the morale mod effect the Rally rating at all?

How does the Rout/Rally preference setting get applied? Does it effect the baseline Morale and Rally ratings of all the individualized troops on that side?

And what about Troop Quality -- by boosting troop quality in preferences are you effectively increasing the baseline Experience level for all units? Does it effect any other variables other than Experience?

Thanks.